You’ve probably heard that building a meaningful relationship is a crucial thing to grow a successful business.

Unfortunately, there’s no shortcut to building a strong client relationship but we do have tips on how you can create those connections more efficiently.

• Communicate clearly with a cross channel consistency. No matter which device your clients are using and where they are meeting your brand.
  

• Exceed expectations while providing valuable content or extraordinary customer experience.

• Connect most suitably. If you found out that your audience uses more mobile devices, consider putting more effort into improving mobile experiences. If it is a desktop, go on with desktop solutions.

• Show appreciation, especially when dealing with long time clients. You know each other for so long that it just a good manner to provide them with a discount.

• Feedback is a great tool to measure your efforts and gives you a lot of valuable insights about creating long-lasting relationships with your clients.
  

Let’s have a look at the example

We have made a short interview with Robert who is the owner of a small health beauty firm. Here is the sum up of what we discussed.

The beauty industry has been hit hard by the COVID pandemic, this pushed Robert and his team to rethink business strategy and look into the future braver.

Their main goal was to engage existing customers in order to maintain relationships. Moreover, they wanted to create a digital product or a new online service.

Brainstorm resulted in a few ideas:

• Building an online shop with fitness accessories
• On-site fitness videos with exercises
• Online consultations

They decided they need to build something

Here is the part of the story where we helped them create a complete solution using a design sprint methodology.

Afterward, we made quite a few interesting discoveries

Communication channels before:

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Communication channels after:

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• Yes, it turns out that instead of multiplying the communication channels it was more strategically relevant to reduce them and focus on building consistent brand language in a more narrow space.

• Building a mobile app opened up a space for a more innovative approach and let us go from small business to health-tech startup.

• After research and analysis, it turned out that Otofizjo’s users were in the vast majority of a mobile audience. The mobile app was quite an obvious step to take.

• Showing appreciation with the customer loyalty program perfectly fits into the app criteria.

• Nobody likes this login page in mobile apps. However, feedback gathered this way might be used to personalized the experience and drastically increase the quality of relationships with your clients.

"We went from the need to increase the quality of relations with our clients to new opportunities for our whole business. It opened our eyes how much can change if only you look to maintain a healthy communication level"

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This example shows how much it takes to improve customer relationships. It also visualizes how big the impact can be on your business overall.

Conclusions

As you can see when it comes to engaging with customers there is a variety of options.

Developing a mobile app might seem a bit overwhelming, but can occur as a most efficient solution.

Following the rules of clear communication, choosing suitable cooperation channels, and gathering feedback are tested ways for successful relationships.

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